The carefully constructed wordmark employs clever use of negative space and works equally well when transposed. The wordmark is designed using Eurostile, a geometric sans-serif typeface designed by Aldo Novarese in 1962. The Group’s identity is centred around this mark as it extends onto interior and exterior signage, stationery, merchandise, lanyard tags, and brochures. The wordmark is flexible enough to work in a variety of scenarios as the brand continues to grow and experiment.
This project was successfully accomplished during my role as the lead designer at iKind Media, in close collaboration with the Founder & Director of UAG.
